Notes from building MaaS
Answer-engine optimization, bounded ad autopilots, and the parts of the product that are not finished yet.
- 5 min read
Six platforms, one brief — and where the seams still are
A candid map of what launches end-to-end today, what saves as a draft, and which adapter is deliberately switched off.
Read - 7 min read
What 'autopilot' has to earn: five rungs of autonomy
Off by default, and every rung above it is a decision you make. How the ladder works, why budget moves are bounded to ±50% per run, and why the top rung still only proposes.
Read - 6 min read
Citation is the new ranking: why we built for answer engines first
Position beneath a generated answer is worth less every month. What probing four answer engines actually measures, and why structured data goes in from the start.
Read
Point it at your URL and see what it finds.
The first thing MaaS does is read your site and ask ChatGPT, Perplexity, Gemini and Google AI Overviews whether they already cite you.
Accounts are reviewed and approved manually. No ad accounts needed to start, and nothing publishes without your approval.