Question 1

What is MaaS?

Accepted Answer

An AI marketing operator. You give it your company URL; it crawls the site, drafts a marketing plan, generates on-brand creatives and landing pages, launches campaigns to the major ad platforms, and proposes performance-driven optimizations. A human approves; the agent does the work.

Question 2

What happens after I request access?

Accepted Answer

New accounts are reviewed and approved manually — we are in private alpha and onboard deliberately. Once approved you sign in, paste your URL, and the scan starts. Setup itself takes a couple of minutes; you end up looking at a draft plan rather than an empty dashboard.

Question 3

Do I need my own ad accounts?

Accepted Answer

Not to start. The scan, the plan, the answer-engine probes, the ideas and the landing pages all work with no ad accounts connected. To launch paid you either connect your existing accounts, or request a managed account through us — Google provisions automatically via API; the others we fulfil against our platform manager accounts.

Question 4

Will it spend money or publish anything without me?

Accepted Answer

No. Every launch, page and broadcast is approval-gated, and autonomous action is off by default. When you do enable it you choose how far it may go: pause underperformers only; then also raise budgets on winners; then also shift bid strategy toward your CPA/ROAS targets; and at the top level draft new campaigns for your review. Even at that level it never launches a campaign on its own, and daily budget moves are bounded to ±50% per run against a trailing 14-day ROAS window.

Question 5

Which ad platforms can it launch to?

Accepted Answer

Six: Meta (ads plus Instagram organic), Google Ads (Search, Display, Shopping, Performance Max), YouTube (Video and Demand Gen, reusing the Google connection), LinkedIn (campaigns, lead-gen forms, organic posts), Snapchat, and TikTok (manual campaigns plus Smart+ and GMV Max for TikTok Shop). Coverage varies by objective — see the next answer.

Question 6

Where is coverage still partial?

Accepted Answer

We would rather tell you than have you find out. Snapchat is fully wired for web-conversion campaigns; other Snapchat objectives save as a draft with a warning. Google's four core campaign types launch end-to-end; other types save as draft. TikTok's non-feed surfaces and catalog objectives are deferred. Some Meta catalog and audience targeting needs fields the current setup does not collect, and says so. ChatGPT Ads is connect-and-measure only — we can read its performance, but launching is deliberately switched off until we can test it against a live account.

Question 7

What is AEO, and why do you lead with it?

Accepted Answer

Search is collapsing into generated answers, and ranking fourth on a page nobody scrolls is worth less every month. MaaS is built to be the source the answer engines cite: we probe ChatGPT, Perplexity, Gemini and Google AI Overviews on a schedule to see who gets cited for your category, and every generated page ships with JSON-LD structured data in its head so machines can read your business rather than just rank it. Classic SEO — sitemap submission to Search Console and Bing — is still there; it just sits underneath.

Question 8

Does it actually make the creative?

Accepted Answer

Yes. Images via Google Imagen 4, video via Veo 3.1, copy via the LLM — on-brand from your extracted palette, not stock and not templates. You review every asset before it ships.

Question 9

Can it build my landing pages?

Accepted Answer

Yes. A visual section-based editor with AI-written copy and hero images, your own theme, deployed to Vercel on your own custom domain, with sitemaps submitted to Google Search Console and Bing. It also auto-generates the Privacy, Terms and Åpenhetsloven pages.

Question 10

Do you do email and SMS too?

Accepted Answer

Yes — email via Resend, SMS via Twilio, with per-client sender identities, contacts and segments, reusable templates, one-click unsubscribe and suppression handling, and per-recipient delivery tracking. You can also import existing Mailchimp campaigns; each becomes an idea with its open and click metrics attached.

Question 11

Is there a mobile app?

Accepted Answer

The iOS app is on the App Store: campaigns, ideas, an approvals inbox, push alerts, Live Activities and Siri shortcuts. Android is not live yet.

Question 12

What does it cost?

Accepted Answer

Four monthly tiers, from kr 1 499 to kr 29 900. The two larger tiers add a percentage of the ad spend the agent manages (12%→8% and 15%→10%, tapering with volume, with a monthly minimum), billed on top of the subscription. Ad spend itself is paid to the ad platforms directly and is never marked up. Pricing is indicative while we are in private alpha — nothing is charged in the product yet; we agree the plan and invoice you directly.

Question 13

How does billing work today?

Accepted Answer

Manually, and on purpose. There is no self-serve checkout and no card stored in the product while we are in private alpha: we agree the plan with you in writing and invoice directly. Final terms are always confirmed before anything is billed.

Question 14

Where does my data go?

Accepted Answer

To named processors only, listed in our Privacy Policy: hosting and database (Vercel, Neon), email (Resend), SMS (Twilio), push (Apple and Google), and the AI providers that generate creatives (Anthropic, OpenAI, Google). We include no third-party advertising SDKs, do not track you across other companies' apps or sites, and do not sell personal data. Ad-platform OAuth tokens are encrypted at rest with AES-256-GCM, and our conversion tracker only ingests click identifiers when marketing consent is present.

Question 15

Who is it for — agencies or businesses?

Accepted Answer

Both, on the same engine. A business replaces an agency retainer with software that does the work; an agency runs more clients per operator. The product is identical — only the packaging and the rate card differ, and agency rates are available on request.

Common questions

Getting started

Platforms & capabilities

Pricing & data

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