Notes from building MaaS
Answer-engine optimization, bounded ad autopilots, and the parts of the product that are not finished yet.
- 5 min read
Six platforms, one brief — and where the seams still are
A candid map of what launches end-to-end today, what saves as a draft, and which adapter is deliberately switched off.
Read - 7 min read
What 'autopilot' has to earn: five rungs of autonomy
Off by default, and every rung above it is a decision you make. How the ladder works, why budget moves are bounded to ±50% per run, and why the top rung still only proposes.
Read - 6 min read
Citation is the new ranking: why we built for answer engines first
Position beneath a generated answer is worth less every month. What probing four answer engines actually measures, and why structured data goes in from the start.
Read
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